Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns. A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity Candidates will cover these areas on their course: Knowledge Marketing Concepts & Theories Business understanding and Commercial Awareness Market Research Products and Channels Skills Marketing Campaigns Interpersonal and Communications Skills Service Delivery Budget Management Evaluation and Analysis Systems and Processes Behaviours Agile and flexible Creative Thinker Resilience and continuous improvement Professionalism and Emotional Intelligence