MArketing Executive

Level 4 APPRENTICESHIP

Funding: £6,000 via Apprenticeship Levy or £300 via 5% Co-investment Funding for small businesses

Awarding Organisation: Various

Level: 4

Duration: Approx. 15 - 21 months

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity

Candidates will cover these areas on their course:

Knowledge

• Marketing Concepts & Theories
• Business understanding and Commercial Awareness
• Market Research
• Products and Channels

Skills

• Marketing Campaigns
• Interpersonal and Communications Skills
• Service Delivery
• Budget Management
• Evaluation and Analysis
• Systems and Processes

Behaviours

• Agile and flexible
• Creative Thinker
• Resilience and continuous improvement
• Professionalism and Emotional Intelligence

CALL US on 0114 281 5761 to apply today or download an application form here.