Junior Content Producer

 

Level 3 APPRENTICESHIP

 

Funding: £12,000 via Apprenticeship Levy or £600 via 5% Co-investment Funding for small businesses

Awarding Organisation: Various

Level: 3

Duration: Approx. 12 months

 

An Infrastructure Technician provides support to internal and external customers, helping them to be productive when using technology to do their own jobs, by using tools to problem solve and trouble shoot non routine problems. The Infrastructure Technician sets people up on systems and provides support when they need it, rectifying issues to maintain the organisations productivity.

 

Knowledge

 

Content Planning

  • How to identify the commercial drivers for a client/customer
  • The importance of brand, brand awareness and the intended audience within a brief
  • How print and digital audiences differ and the different communication styles that could be used
  • How creative content can be used across channels and platforms
  • How to work within a budget allocation for a brief
  • Where content creation fits within a marketing strategy
  • The applicability of emerging technologies, standards and trends to a campaign
  • How to select/create a metadata schema to classify content for storage

 Content Development

  • The different styles of writing that can be used according to the type of campaign
  • How to establish the appropriate tone of voice for the campaign
  • How to write text for a non-linear medium
  • Understand the end to end production workflow process and the key stages, and own role within this
  • The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, web accessibility etc
  • Understand the principles of negotiation and how to apply these when acquiring channel and platform space or time.

 Content Creation and Evaluation

  • A comprehensive grasp of grammar, punctuation and spelling
  • How to write copy that persuades a person or group or raises brand awareness
  • How to capture video, pictures, graphics and sound from various formats, in preparation for non-linear editing
  • How the editing approach affects the production of the content
  • How to identify and manipulate media assets from various sources
  • How to securely store and access media assets
  • How to archive, conserve and preserve images
  • How to use search-engine optimisation techniques
  • How to publish web pages using mark-up and style sheets
  • How to segment and understand audiences
  • How to gather data to evaluate the success of the campaign against the client/customer objectives

 Industry Awareness

  • The culture of creative media organiastions
  • Commercial pressures, project deadlines and organisation working practices
  • How to manage and market their own skills and services

 

Skills

 

Content Planning 

  • Interpret the objectives of the client’s/customer’s brief
  • Research ideas and concepts to meet the brief
  • Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
  • Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
  • Present ideas, pitches and proposals for creative content to be further developed
  • Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval

Content Development

  • Storyboard and outline script their ideas for content to be developed
  • Operate effectively within the production workflow
  • Obtain media assets for use within content creation
  • Ensure content is accessible to all end users and language best practice is applied
  • Develop and maintain effective working relationships with clients, colleagues and suppliers
  • Understand the user experience to ensure content is focused on maximising engagement

Content Creation and Evaluation

  • Write and edit copy for use in print and online
  • Capture images and audio using basic video, still cameras and audio equipment
  • Use industry standard packages to edit and post produce content
  • Prepare media assets for use
  • Manage media assets correctly, within agreed taxonomies and file types
  • Optimise webpage content to ensure high rankings in search engine results
  • Use industry standard tools and content management systems to manage content
  • Assist in hosting message boards and engaging with audiences through social media
  • Respond to audience feedback in a timely and appropriate manner
  • Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns

Industry Awareness

  • Develop, maintain and use professional networks
  • Develop and maintain own competence and knowledge in specialist areas
  • Follow health and safety procedures in the workplace

 

 

Behaviours

Junior Content Producers will be expected to demonstrate:

 

  • A passion for creating content for creative and digital media
  • An ability to work effectively both individually and collaboratively as part of a team
  • The ability to build and maintain positive relationships with customers
  • A strong work ethic and commitment in order to meet the standards required
  • Recognition and compliance with equality and diversity in the workplace

 

 

 

CALL US on 0114 281 5761 to apply today or download an application form here.